This post originally appeared on the Alphametic Blog.

Evaluating your International SEO efforts sometimes involves stepping out of the Google bubble. In this post, we’ll share the percentage of market penetration of individual search engines across the top 15 GDP countries.

OUR METHODOLOGY:

According to the web analytics service, StatCounter, its tracking code is installed on more than 2 million sites globally. “These sites cover various activities and geographic locations. Every month, we record billions of page views to these sites. For each page view, we analyze the browser/operating system/screen resolution used and we establish if the page view is from a mobile device. For our search engine stats, we analyze every page view referred by a search engine…No artificial weightings are used. We remove bot activity and make a small adjustment to our browser stats for prerendering in Google Chrome. Aside from those adjustments, we publish the data as we record it.” — StatCounter FAQ

We chose not to utilize ComScore for this exercise, which uses a different tracking methodology, relying more on user panels. ComScore data shows higher market shares for Bing/Yahoo! in the US.

SUMMARY:

If Eastern Europe is a strong market for your brand, make sure to pay attention to Yandex, which is the search engine market leader in Russia, although Google has a 45% search market share as the 2nd highest. Nonetheless, with over 90% market share, Google dominates the search engine landscape in most of the top GDP nations in the world, including India, Germany, Mexico, Spain, Brazil, Italy and Australia.

When you’re thinking globally, Google is a great start. But, depending on your market, you might find that you need to pivot your SEO efforts into a different search engine altogether, such as Bing, Baidu, or Yandex, to capture the largest amount of traffic. Use the data below as a reference when determining your next global SEO strategy.

1. United States

Bing: 6.91%

Yahoo!: 4.65%

DuckDuckGo: 0.59%

MSN: 0.21%

Other: 0.36%

2. China

Shenma: 19%

Haosou: 4.26%

Sogou: 3.71%

Google: 1.47%

Other: 0.98%

3. Japan

Yahoo!: 24.03%

Bing: 4.78%

Baidu: 0.58%

DuckDuckGo: 0.1%

Naver: 0.06%

4. Germany

Bing: 4.49%

Yahoo!: 1.03%

DuckDuckGo: 0.51%

t-Online: 0.24%

Yandex: 0.14%

5. United Kingdom

Bing: 7.24%

Yahoo!: 2.27%

DuckDuckGo: 0.49%

Yandex: 0.09%

MSN: 0.06%

6. India

Bing: 1.68%

Yahoo!: 0.91%

DuckDuckGo: 0.04%

Baidu: 0.01%

7. France

Bing: 5.07%

Yahoo!: 1.92%

DuckDuckGo: 0.83%

Qwant: 0.56%

Yandex: 0.35%

8. Brazil

Bing: 2.02%

Yahoo!: 1.51%

DuckDuckGo: 0.06%

Baidu: 0.02%

Yandex: 0.01%

9. Italy

Bing: 3.52%

Yahoo!: 1.17%

DuckDuckGo: 0.15%

Arianna: 0.14%

Yandex: 0.12%

10. Canada

Bing: 5.64%

Yahoo!: 2.49%

DuckDuckGo: 0.54%

Yandex: 0.22%

Baidu: 0.13%

11. South Korea

Bing: 4.84%

Baidu: 4.84%

Shenma: 2.42%

Yandex: 1.88%

Yahoo!: 0.81%

12. Russia

Google: 45.27%

Mail.ru: 2.12%

Bing: 0.57%

Yahoo!: 0.48%

Baidu: 0.25%

13. Australia

Bing: 5.12%

Yahoo!: 0.6%

Baidu: 0.48%

DuckDuckGo: 0.35%

MSN: 0.11%

14. Spain

Bing: 3.4%

Yahoo!: 1.26%

DuckDuckGo: 0.15%

Yandex: 0.02%

Baidu: 0.02%

15. Mexico

Bing: 3.23%

Yahoo!: 1.39%

DuckDuckGo: 0.05%

MSN: 0.02%

Ask Jeeves: 0.01%

Want more statistics? Check out 18 Eye-Opening SEO Statistics to Prove the Value of Organic Search.

Internet Entrepreneur, Founder of Alphametic, a search marketing agency, and SearchDecoder SEO Training Institute, Speaker, Author, https://alphametic.com

Internet Entrepreneur, Founder of Alphametic, a search marketing agency, and SearchDecoder SEO Training Institute, Speaker, Author, https://alphametic.com