This post originally appeared on the Alphametic Blog. NEW EXTENDED AND RESPONSIVE ADS Google recently introduced further extending text ads by adding a third, 30-character headline, attached to the first two headlines, along with a second, 90-character description. This comes at the heels of Google announcing their “360 Suite” where we saw Google Adwords get…

This post originally appeared on the Alphametic Blog. Evaluating your International SEO efforts sometimes involves stepping out of the Google bubble. In this post, we’ll share the percentage of market penetration of individual search engines across the top 15 GDP countries. OUR METHODOLOGY: A list of the 15 nations with the largest…

This post originally appeared on the Alphametic Blog. Voice search is still being developed to be as robust and intelligent as the examples we see in our favorite Sci-Fi flicks. (Maybe one day we’ll all have our own C-3PO’s sarcastically helping us through our daily tasks). …

This post originally appeared on the Alphametic blog. WHAT IS VOICE SEARCH AND WHY SHOULD YOU CARE IN 2018? It seems a bit silly to define voice search, but we practice what we preach here at Alphametic, so we’re going to optimize for voice search here and now: “Voice search is a speech recognition technology that allows a user to speak a search query into a device.” On the off chance Google rewards us an answer box snippet for that…

We all know the phrase, come on say it with me: “Content is -” (i won’t finish it for your sake, don’t worry). We all know content marketing is one of the single best investments a brand can make in order to increase their ROI — but, maybe others still…

This post originally appeared on the Alphametic blog. You already know that having a prominent online presence supported by an effective SEO strategy is indispensable. People are searching for your business, and you need to make sure they find you online. …

This post originally appeared on the Alphametic blog. I have been in the search engine optimization game for over a decade now. Clients come to me with one chief objective: to win at Google and crush their online marketing goals. Sounds simple, right? Well, there is more to it. It…

My success is built on leveraging free tools and teaching people how to use them to their own advantage. I did this for myself. I did not pay attention to what anyone else was doing. It was my own work. My commitment to success has long since paid off. I…

The term “link juice” delivers over seven million results on Google, many of them linking to sites with outdated and often negative information about it. The term’s bad reputation comes from its association with the worlds of Black Hat SEO, spam, and unethical link-building. Some have even claimed that in…