1) 47% OF BUYERS VIEWED 3–5 PIECES OF CONTENT BEFORE ENGAGING WITH A SALES REP. (DEMAND GEN REPORT, 2016)

2) ALMOST 50% OF INTERNET USERS LOOK FOR VIDEOS RELATED TO A PRODUCT OR SERVICE BEFORE VISITING A STORE. (THINK WITH GOOGLE, 2017)

3) 43% OF PEOPLE WANT TO SEE MORE VIDEO CONTENT FROM MARKETERS. (HUBSPOT, 2016)

4) 74% OF COMPANIES INDICATE CONTENT MARKETING IS INCREASING THEIR MARKETING TEAMS’ LEAD QUALITY AND QUANTITY (CURATA, 2014)

5) IN 2016, 75 PERCENT OF BUSINESSES INCREASED THEIR CONTENT MARKETING BUDGET. (CURATA, 2016)

6) BUSINESSES THAT BLOG EXPERIENCE 126% HIGHER LEAD GROWTH THAN NON-BLOGGING BUSINESSES (HUBSPOT, UPDATED 2018)

7) WEBSITE CONVERSION RATE IS NEARLY SIX TIMES HIGHER FOR CONTENT MARKETING ADOPTERS THAN NON-ADOPTERS (2.9% VS. 0.5%) (ABERDEEN GROUP, 2014)

8) CONTENT MARKETING WILL BE A 300 BILLION DOLLAR INDUSTRY BY 2019 (MARKETINGPROFS, 2017)

9) 45% OF PEOPLE WATCH MORE THAN AN HOUR OF FACEBOOK OR YOUTUBE VIDEOS A WEEK. (HUBSPOT, 2016)

10) 68% OF CONSUMERS FEEL MORE POSITIVE ABOUT A BRAND AFTER CONSUMING CONTENT FROM IT. (MARKETINGPROFS, 2017)

11) ENGAGEMENT IS THE NO. 1 REASON MARKETERS ARE USING INTERACTIVE CONTENT (CMI, 2017)

12) COMPANIES THAT HAD PUBLISHED 401+ BLOG POSTS IN TOTAL GOT ABOUT TWICE AS MUCH TRAFFIC AS COMPANIES THAT PUBLISHED 301–400 BLOG POSTS. (HUBSPOT, UPDATED 2018)

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Matthew Capala

Matthew Capala

2.4K Followers

Internet Entrepreneur, Founder of Alphametic, a search marketing agency, and SearchDecoder SEO Training Institute, Speaker, Author, https://alphametic.com